How to Buy a Perfume Online

Some products are easy to buy online - perfume is not often one of them. Here's how to choose your next signature scent without even smelling it.

REFERENCE YOUR EXISTING PERFUME Take

inspiration from the fragrance you already wear. What are the characteristics of its notes or to which group of perfumes does it belong? You might find that you have a penchant for floral scents, in which case you should probably stick with this group. If you're unsure of the notes in your existing fragrance portfolio.

OK, so you'll never have the same opinion as the rest of the online community, but reading the reviews can help you get to grips with the scent. If many people say that a scent is "too strong" and you like lighter aromas, then probably this is not a scent for you. Blogs can be a good source

KNOW WHAT YOU LIKE

Be sure you like what you like best: cologne, eau de toilette or eau de parfum. An eau de cologne does not last long, but it is ideal for instant refreshment, while eau de toilette is the most common type of perfume, which normally lasts for several hours. If you like stronger or longer lasting scents then you should opt for an eau de parfum. Be sure what you prefer before clicking " Buy ".

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PERFECT THE VOCABULARY OF YOUR PERFUME

Get to know the descriptive words that are commonly used in the world of perfumes. If the scent is described as "intense", "seductive" and "enveloping", then it is likely to be a woody or an oriental, suitable for evenings or to leave an impact. But, if it "bursts" or "sparkles" then it is probably a feminine, floral or fruit-based scent.

EXAMINE THE PACKAGING

The packaging of the perfume channels the theme and the smell of the scent inside. A box and a golden bottle suggests an evening outfit and an opulent scent. The pale blue and green packaging implies nature and freshness (think summer and daily clothes), while the pink bottles are likely to be feminine and made up of floral notes.

OBSERVE YOUR NOSE

Perfumers (or Noses) tend to have their own style, so take a look at their fragrance portfolio - let's call it their CV - and see if you are familiar with any of their creations. If you liked one of them, you're likely to like another.

DON'T LATER ON PRICING

Just because a perfume is expensive, doesn't mean it's the best. Look for other quality signals, not just the price tag.

5 tips to learn marketing self-taught

International.- It is very true that our true vocation does not develop until we have tried a bit of the labor market and it is reconfigured based on our professional experience. Although successful marketers are people who have studied and specialized, not everyone has done it the traditional way since college. Remember that what is most valued in today's marketing world is experience and the desire to learn.

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If you are interested in marketing and want to try the path of being self-taught, we give you 5 tips for you to achieve it:

1. Find your sources: By this, we mean that the best way to learn on your own is by reading. Find out about the best-selling or most-searched marketing books. You can also find many completely free digital texts to understand the main concepts in marketing.

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Another way to stay up-to-date is to follow the experts, who generally blog or share interesting information on their social media.
Here are some recommendations: 2 books you should not stop reading about marketing

2. Observe the experts: What topics are they addressing? In which agencies do they work? To know very well the sector in which you want to develop, you must know which are the main actors and in which areas they specialize. Remember that marketing is a set of techniques and tools to understand the market, so most people specialize in one or more.

3. Don't do it alone: Being self-taught doesn't mean you shouldn't go near who can help you. Surely you have a friend who has studied marketing or advertising, someone can recommend reading or even, if you already follow someone on Twitter you can ask them. You can even use internet forums where knowledge is shared.

4. Look for experiences: This means "experience". What if you imagine that you are going to work with a company? You can make your first marketing plans and strategies as if it were a school assignment. Never underestimate the manuals, as you learn from them step by step. Find out about Courses and Seminars, which you can take more easily because they are shorter than a Diploma or career.


5. Decide what you want to learn: The advantage of being self-taught is that you can choose between all the possibilities and focus only on one. You will not have to study four years to specialize, but you can start with the readings of the area that interests you most.