Thursday, June 11, 2020

5 tips to learn marketing self-taught

International.- It is very true that our true vocation does not develop until we have tried a bit of the labor market and it is reconfigured based on our professional experience. Although successful marketers are people who have studied and specialized, not everyone has done it the traditional way since college. Remember that what is most valued in today's marketing world is experience and the desire to learn.

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If you are interested in marketing and want to try the path of being self-taught, we give you 5 tips for you to achieve it:

1. Find your sources: By this, we mean that the best way to learn on your own is by reading. Find out about the best-selling or most-searched marketing books. You can also find many completely free digital texts to understand the main concepts in marketing.

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Another way to stay up-to-date is to follow the experts, who generally blog or share interesting information on their social media.
Here are some recommendations: 2 books you should not stop reading about marketing

2. Observe the experts: What topics are they addressing? In which agencies do they work? To know very well the sector in which you want to develop, you must know which are the main actors and in which areas they specialize. Remember that marketing is a set of techniques and tools to understand the market, so most people specialize in one or more.

3. Don't do it alone: Being self-taught doesn't mean you shouldn't go near who can help you. Surely you have a friend who has studied marketing or advertising, someone can recommend reading or even, if you already follow someone on Twitter you can ask them. You can even use internet forums where knowledge is shared.

4. Look for experiences: This means "experience". What if you imagine that you are going to work with a company? You can make your first marketing plans and strategies as if it were a school assignment. Never underestimate the manuals, as you learn from them step by step. Find out about Courses and Seminars, which you can take more easily because they are shorter than a Diploma or career.


5. Decide what you want to learn: The advantage of being self-taught is that you can choose between all the possibilities and focus only on one. You will not have to study four years to specialize, but you can start with the readings of the area that interests you most.

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